Leading the Creative Direction, I orchestrated a globally acclaimed advertising campaign featuring renowned photographer Albert Watson and esteemed personalities such as Stella Tennant, Robert Montgomery, and Luke Treadaway.

The campaign's power lay in its ability to seamlessly bridge the brand's 200-year Scottish heritage with a contemporary vision. Through meticulously composed imagery and thoughtful execution, we conveyed the brand's legacy, values, and timeless essence. These compelling visuals not only reflected the brand's rich history but also elevated it, transcending into the modern age with a sense of relevance and sophistication. This harmonious blend of past and present contributed to the campaign's widespread recognition and enduring impact.