This is my Club! After the pandemic sports venues started reopening and we launched a 360-degree campaign to highlight Urban Sports Club open, diverse and flexible sports offer. The campaign includes TV, OOH and social media as well as on the club's own channels and via influencer activation.

The campaign strategy reflects the spirit of our club, showing a motivated and inspiring sports community getting active in a hybrid world. It’s a club where everyone is welcome and whose rules are made by members for members. It’s a club where each person can be who they want to be. Hence: this is my club!