Urban Sports Club was founded with one bold ambition: to disrupt the industry by making sports available through one streamlined access point. Giving customers access to Europe’s most flexible and diverse sports offer – all with just one membership.
As Head of Brand + Design, I was entrusted to build the brand from the ground up, and assemble and lead a team of talented creatives to inspire customers with a compelling, coherent brand experience.
URBAN SPORTS CLUB
A new brand is rising
Unique
Brand Identity
We developed a new brand strategy to position and differentiate Urban Sports Club within the market. Launching a unique visual and verbal identity into all different touchpoints and creating multiple brand campaigns in different markets.
The goal is to position the brand as an inclusive, community-driven service that sparks the joy of sports, builds meaningful relationships with its community, and thereby inspires people to discover a personalized approach to an active, healthy life.
Digital Product Revamp
(App & Website)
Furthermore we infused the new brand experience and identity into the UI/UX of our digital product. This alignment not only fosters familiarity but also communicates the brand's values and personality cohesively. Through a consistent design language and user-centric interactions, we enhance engagement, crafting a distinct and memorable experience. By merging brand identity with UI/UX, we're able to forge deeper connections and stand out prominently in the digital landscape.
My Club in one App
Workout whenever, wherever and however you like - indoors, outdoors and online. Enjoy the most flexbile sports and wellness offer in Europe with just one membership!
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Multiple 360°
Brand Campaigns
Through consistent, captivating multi-channel Brand Storytelling (TVC, OOH, Paid & Organic SoMe), we achieved a remarkable 180% surge in German market Brand Awareness. Aligning our brand with our business strategy drove a remarkable 4000% member growth (2019-2023), positioning us as Europe's top sports aggregator - despite pandemic and economic challenges.
