As part of the core creative team at Young & Rubicam Zurich we further developed the “I Love Water” campaign platform reimagining everyday bathroom routines by merging the purity of water with modern luxury. Featuring Swiss actress Melanie Winiger and directed by Francesco Carrozzini, the campaign elevates the Geberit AquaClean shower toilets as the ultimate lifestyle product. Through stunning water visuals, both in digital and physical touchpoints—from a captivating 97-second film to trade shows and brochures—the campaign highlights water’s natural beauty and its seamless integration into a refined, wellness-focused experience. Geberit AquaClean becomes more than a product; it’s a celebration of comfort, innovation, and elegance.