BDVcreative has been entrusted to operate as an in-house creative communications agency for the British fashion brand Pringle of Scotland an its 200th Anniversary Initiative. As the Creative Director I orchestrated a seamless and impactful rollout, including the development of a distinct anniversary brand identity and all related campaign projects.

We conceived and crafted an immersive anniversary travel exhibition design that enraptured audiences across London, Edinburgh, and Chengdu, commemorating Pringle of Scotland's bicentennial legacy.

In close collaboration with curator Alistair O’Neill, the exhibition was meticulously developed to unveil the extensive catalogue of Pringle's iconic fashion collection, which has consistently made a resounding impact over the years. We breathed life into the brand's remarkable journey, offering visitors a captivating visual narrative that paid homage to its enduring influence on the fashion landscape.